At Harvest Trends, we are always looking for new ways to simplify the tasks of Player Development pros. Our Daily Action Plan and HostMAPP products combine to comprise the most robust toolset I’ve ever seen. But this post isn’t about that, really. This post is to share with you the concept of Goal Positioning Solutions.
As part of our continuous improvement process, we regularly discuss the challenges our clients face in the ever-and rapidly-changing gaming world. We know that it’s a players’ market these days, where every offer they receive is weighed against all the others that fill their mailboxes (and inboxes and social media streams), and that often Player Development is the best line of defense when it comes to securing the loyalty of a property’s best players.
We know it’s a daunting task to identify and effectively activate the best players on a regular basis because all too often the resources necessary to make that happen are stretched too thin to focus on Player Development’s needs. We understand that it can be difficult to quantify the contribution that PD makes to the bottom line.
As a result of one of these discussions, Goal Positioning Solutions was conceived. Think of it like this: the PD team leader uses a road map to determine the department’s course, taking into consideration the property’s goals and objectives as well as the skillset and toolbox available within the host team. Each host then uses his or her own GPS to reach the destination provided. Some hosts will use similar routes while others may blaze a trail of their own. But with Goal Positioning Solutions, each member of the team understands where they are along the way and can quickly change course to stay on track. This happens daily so there is time to make adjustments before a goal period ends, rather than everyone discovering after the fact that course corrections might have helped them achieve more.
Comments, feedback or suggestions are welcomed.